Competitive Strategy

Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment). Such type of strategies play a very important role when industry is very competitive and consumers are provided with almost similar products. One can take example of mobile phone market.


Before devising a competitive strategy, one needs to evaluate all strengths, weaknesses, opportunities, threats in the industry and then go ahead which would give one a competitive advantage.

Types of competitive strategies by Porter

According to Michael Porter, competitive strategy is devised into 4 types:                 



1. Over All Cost 
Here, the objective of the firm is to become the lowest cost producer in the industry and is achieved by producing in large scale which enables the firm to attain economies of scale. High capacity utilization, good bargaining power, high technology implementation are some of factors necessary to achieve cost leadership. e.g Q-Mobile, 

2. Over All Differentiation 
Under this strategy, firm maintains unique features of its products in the market thus creating a differentiating factor. With this differentiation leadership, firms target to achieve market leadership. And firms charge a premium price for the products (due to high value added features). Superior brand and quality, major distribution channels, consistent promotional support etc. are the attributes of such products.E.g. BMW, Apple, iPhone

3. Cost focus
Under this strategy, firm concentrates on specific market segments and keeps its products low priced in those segments. Such strategy helps firm to satisfy sufficient consumers and gain popularity. E.g. girls khaadi replica, bottle water instead of tap water ,Tops Juice in only few cities,

4. Differentiation focus
Under this strategy, firm aims to differentiate itself from one or two competitors, again in specific segments only. This type of differentiation is made to meet demands of border customers who refrain from purchasing competitors’ products only due to missing of small features. It is a clear niche marketing strategy. E.g. Saver food, baby diaper 
Without following anyone of above mentioned competitive strategies, it becomes very difficult for firms to sustain in competitive industry.

Comments

  1. leckiebrent20 November 2024 at 19:43

    Long-Term Focus: Competitive strategies are designed to ensure sustainability and relevance in a competitive market. They involve long-term planning rather than short-term gains. Defensive Position: canada goose outlet online These strategies aim to protect a company's market share by establishing barriers to entry for competitors or creating loyal customer bases. Differentiation and ROI: Successful strategies help companies stand out and achieve better returns on investment.

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