WHY DO CONTEMPORARY INFORMATION SYSTEMS TECHNOLOGY AND THE INTERNET POSE CHALLENGES TO THE PROTECTION OF INDIVIDUAL PRIVACY AND INTELLECTUAL PROPERTY?

Contemporary data storage and data analysis technology enables companies to easily gather personal data about individuals from many different sources and analyze these data to create detailed electronic profile about individuals and their behaviors. Data flowing over the Internet can be monitored at many points. Cookies and other Web monitoring tools closely track the activities of Web site visitors. Not all Web sites have strong privacy protection policies, and they do not always allow for informed consent regarding the use of personal information. Traditional copyright laws are insufficient to protect against software privacy because digital material can be copied so easily and transmitted to many different locations simultaneously over the Internet.


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